# Gucci X Alpine Racing Deal Explained - What Does It Mean?

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Text version: https://stenobird.com/podcast/from-the-paddock-7849908/gucci-x-alpine-racing-deal-explained-what-does-it-mean.md
Podcast: [From the Paddock](https://stenobird.com/podcast/from-the-paddock-7849908)
Published: 2026-05-28T23:00:00+00:00
Episode link: https://rss.art19.com/episodes/3868cd35-0883-43a9-a777-168b58d4f29a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/3868cd35-0883-43a9-a777-168b58d4f29a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 1595

## Resource

Gucci has just become the first luxury fashion house to ever title sponsor a Formula One team. From 2027, Alpine will race as Gucci Racing Alpine Formula One.New colors, new identity, a whole new Gucci racing division has been created. Hosts Alex and Lydia explore the new partnership, why it’s significant and why Gucci may need Formula 1 more than it needs Gucci. We also explore the luxury takeover in Formula 1 over the years with brands such as Louis Vuitton, Tag Heuer, Moet, LVMH and more all synonymous with the motorsport. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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