# Episode #57: Building a Women's Health Brand That Lasts

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-57-building-a-women-s-health-brand-that-lasts
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-57-building-a-women-s-health-brand-that-lasts.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2026-07-29T09:22:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-57-Building-a-Womens-Health-Brand-That-Lasts-e3mlm01
Audio file: https://anchor.fm/s/de83c94c/podcast/play/123442625/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-28%2F428780492-44100-2-d3a47e972d211.m4a
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Duration seconds: 3383

## Resource

In this episode, Susanne is joined by Dr. Thara Vayali, Co-founder of Hey Freya, Raegen Barger, Functional Medicine Dietitian at WeNatal, and Alexander DiPersia, Co-founder of LM(meno), for a conversation on the future of women's health. Together, they explore the latest science behind hormonal health, fertility, and perimenopause, while discussing how brands can build trust with today's highly informed consumers through education, transparency, and clinical evidence. What's covered in this episode: Common myths about cortisol, fertility, and perimenopause, and what the science actually says Why women are demanding more evidence and transparency from health brands How clinical research can help brands communicate product benefits while staying compliant Why male fertility should be part of every fertility conversation How founders can build trust by combining scientific evidence with authentic education Tune in to hear how leading women's health brands are navigating one of the fastest-growing categories in consumer health and using science to create products that truly resonate with women! Get in Touch Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com ; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com

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