# Episode #55: The PR Playbook for Health and Wellness Brands with Hilary Morse and Esha Chhabra

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-55-the-pr-playbook-for-health-and-wellness-brands-with-hilary-morse-and-esha-chhabra
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-55-the-pr-playbook-for-health-and-wellness-brands-with-hilary-morse-and-esha-chhabra.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2026-07-01T10:13:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-55-The-PR-Playbook-for-Health-and-Wellness-Brands-with-Hilary-Morse-and-Esha-Chhabra-e3lfrr5
Audio file: https://anchor.fm/s/de83c94c/podcast/play/122203429/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-30%2F427109699-44100-2-2a53e08f0a526.m4a
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Duration seconds: 3603

## Resource

In this episode, Susanne sits down with Hilary Morse, founder of Hilary Morse PR, and Esha Chhabra, Forbes journalist and veteran business reporter, to discuss what it really takes for health and wellness brands to earn meaningful press coverage. Drawing on decades of experience from both sides of the inbox, they break down how journalists evaluate pitches, what makes a story newsworthy, and the common mistakes that prevent brands from getting media attention. What's covered in this episode: What journalists look for when deciding whether to cover a brand How to craft a pitch that stands out in an overcrowded inbox The biggest PR mistakes founders make and how to avoid them How to create newsworthy stories even when you don't have a product launch The role of clinical studies, trends, and expert commentary in generating media coverage When earned media, sponsored content, and affiliate marketing each make sense Tune in to learn how health and wellness brands can earn more media coverage, build credibility, and create a PR strategy that delivers long-term value! Get in Touch Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com ; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com

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