# Episode #54: Clinical Studies for Pet Health Brands with Susanne Mitschke from Citruslabs

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-54-clinical-studies-for-pet-health-brands-with-susanne-mitschke-from-citruslabs
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-54-clinical-studies-for-pet-health-brands-with-susanne-mitschke-from-citruslabs.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2026-06-17T10:44:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-54-Clinical-Studies-for-Pet-Health-Brands-with-Susanne-Mitschke-from-Citruslabs-e3kssm2
Audio file: https://anchor.fm/s/de83c94c/podcast/play/121581698/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-16%2F426279343-44100-2-cf99894f71f0b.m4a
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Duration seconds: 2226

## Resource

In this episode, Susanne shares a practical workshop on how pet health brands can design and run clinical studies that generate meaningful results and credible product claims. Drawing on her experience leading Citruslabs, she breaks down the key decisions that shape a successful study, from choosing the right endpoints and study design to recruiting participants and avoiding common pitfalls that can derail research. What's covered in this episode: The most common reasons clinical studies fail and how to avoid them How to choose between consumer perception studies, single-group studies, and randomized controlled trials The benefits and tradeoffs of decentralized versus site-based research How to define inclusion and exclusion criteria that support reliable results What pet health brands should know about study costs, sample sizes, and timelines How clinical evidence can help brands stand out with consumers and retailers Tune in to learn how pet health brands can turn scientific research into stronger product claims, greater consumer trust, and a lasting competitive advantage! Get in Touch Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com ; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com

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