# Episode #47: Challenging the Pet Food Industry with Sue Delegan from Brutus Broth

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-47-challenging-the-pet-food-industry-with-sue-delegan-from-brutus-broth
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-47-challenging-the-pet-food-industry-with-sue-delegan-from-brutus-broth.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2026-03-11T14:49:48+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-47-Challenging-the-Pet-Food-Industry-with-Sue-Delegan-from-Brutus-Broth-e3g8fqg
Audio file: https://anchor.fm/s/de83c94c/podcast/play/116718864/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-10%2F419739314-44100-2-9781b9136f8ce.m4a
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Duration seconds: 2303

## Resource

In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning a family bone broth recipe into a product built specifically for pets, the decisions behind formulations, and how the company scaled across both mass retailers and specialty stores. Along the way, she shares a candid look at what the pet nutrition industry often gets wrong and what pet parents should actually focus on when it comes to long-term animal health. What’s covered in this episode: The rescue story behind Brutus and the early inspiration for the brand Why bone broth made for pets requires a different formulation than human broth How Brutus Broth scaled into major retailers across the country Why the team invested in clinical studies and how they support retail partnerships What pet owners often overlook when it comes to nutrition, exercise, and longevity in animals Tune in to hear how a simple act of care turned into a fast-growing pet wellness brand and what founders can learn from building products rooted in real-life experience! About Brutus Broth Brutus Broth was created with one simple goal: to help more dogs enjoy the benefits of bone broth. Inspired by the diet of their own dog Brutus, the founders discovered that adding broth to his meals made them more flavorful, easier to digest, and packed with extra nutrition. What started as a family tradition soon turned into a mission to bring the same goodness to dogs everywhere. Today, Brutus Broth creates delicious, nutrient-rich broths and recipes designed to support happy, healthy dogs. Get in Touch Visit Brutus Broth’s website: https://brutusbroth.com/ Follow…

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