# Episode #46: Biomarkers and the New Standards in Clinical Trials

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-46-biomarkers-and-the-new-standards-in-clinical-trials
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-46-biomarkers-and-the-new-standards-in-clinical-trials.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2026-02-25T11:18:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-46-Biomarkers-and-the-New-Standards-in-Clinical-Trials-e3fiisu
Audio file: https://anchor.fm/s/de83c94c/podcast/play/116001118/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-24%2F418765437-44100-2-261e9086cbce4.m4a
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-46-biomarkers-and-the-new-standards-in-clinical-trials
Duration seconds: 3257

## Resource

In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and cholesterol markers to microbiome testing, they break down what biomarkers actually measure, when they are worth the added cost and complexity, and how brands can use them to build credibility with shoppers and retailers. What’s covered in this episode: How the question has shifted from "Should we run a clinical study?" to “How strong does it need to be?” A practical look at microbiome testing, what it can reveal, and why function matters more than naming bacteria. How Green Chef approached biomarker selection for healthy weight management and heart health. What to do when a biomarker result is not statistically significant, and why that does not have to hurt trust. Why communication matters as much as study design and how to translate complex data into marketing claims people understand. Tune in to hear how to choose the right biomarkers for your product, design studies that hold up, and turn clinical results into credibility that actually lands with customers! About Kasia Kasia Feng is a strategic operator and people-focused leader with experience spanning operations, general management, and culture building. She is currently the General Manager of Green Chef, where she led cross-functional teams and helped scale the brand while keeping customer experience and execution front and center. Her background includes work in finance and consulting, along with an MBA from NYU. Across her career, she has focused on building systems and teams that work better for both the business and the people behind it, blending clear strat…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-46-biomarkers-and-the-new-standards-in-clinical-trials/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-46-biomarkers-and-the-new-standards-in-clinical-trials.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.