# Episode #41: The Rise of Seed Cycling with Terry & Ulrike from Two Moons

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-41-the-rise-of-seed-cycling-with-terry-ulrike-from-two-moons
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-41-the-rise-of-seed-cycling-with-terry-ulrike-from-two-moons.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2025-12-03T10:22:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-41-The-Rise-of-Seed-Cycling-with-Terry--Ulrike-from-Two-Moons-e3bpsqt
Audio file: https://anchor.fm/s/de83c94c/podcast/play/112046365/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-2%2F413628383-44100-2-cb9a83fa62062.m4a
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JSON: https://stenobird.com/v1/public/podcasts/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episodes/episode-41-the-rise-of-seed-cycling-with-terry-ulrike-from-two-moons
Duration seconds: 2607

## Resource

In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community. What’s covered in this episode: How a clothing swap and a conversation about PMDD sparked the idea for Two Moons. Why so many women stay quiet about PMS and PMDD, and how the pace of daily life can leave cyclical bodies overlooked. The basics of seed cycling and how Two Moons blends key seeds with psyllium and chasteberry. How Ulrike’s clinical background shapes her view on hormone testing and integrative care. How their campus events mix wellness, hormone education, and leadership conversations. Why their Citruslabs clinical study was essential for validating PMS and PMDD symptom changes. Where women’s health is headed, from growing cycle literacy to unexpected skin improvements. Tune in to discover how Two Moons is pairing science, tradition, and real conversation to inspire a more cycle-aware future! About Two Moons Two Moons was born from the friendship of two women, a doctor and a lawyer, who bonded over music, purpose, and a shared vision to make a meaningful impact on women’s health. With firsthand experience of the monthly challenges associated with hormonal fluctuations, they questioned the one-size-fits-all solutions like birth control and antidepressants. Inspired by the belief that the body can find balance through nature, they created the firs…

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