# Episode #34: Reinventing Creatine for Modern Life with Steve Jennings

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-34-reinventing-creatine-for-modern-life-with-steve-jennings
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-34-reinventing-creatine-for-modern-life-with-steve-jennings.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2025-08-27T17:15:24+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-34-Reinventing-Creatine-for-Modern-Life-with-Steve-Jennings-e37d8d3
Audio file: https://anchor.fm/s/de83c94c/podcast/play/107437923/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-27%2F406397935-44100-2-4244c4b6d9da2.m4a
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Duration seconds: 2936

## Resource

In this episode, Susanne chats with Steve Jennings, known as the “Creatine OG,” who pioneered the use of creatine in Olympic athletes back in the early 90s and is now on a mission to bring it into the mainstream as a tool for energy, longevity, and everyday health. What started with a chance phone call and a single bag of creatine has turned into a decades-long journey that shaped the sports nutrition industry. Today, Steve is focused on unlocking creatine’s full potential beyond the gym, from cognition to women’s health and healthy aging. What’s covered in this episode: Steve’s journey from professional cyclist to founder of one of Europe’s first sports nutrition brands. The untold story of how creatine first reached Olympic athletes and exploded onto the global stage. Why creatine is one of the most researched, and most misunderstood, supplements in the world. The controversy around creatine gummies and the breakthrough of liquid-stable creatine. How creatine can support brain health, longevity, and women’s health, far beyond just performance. Why the “creatinification” of everything may follow the same path as protein becoming mainstream. Tune in to hear how Steve is reimagining creatine for the next generation and helping more people experience its benefits for performance, healthspan, and everyday vitality. About Jenerise Jenerise is a father-daughter founded company redefining creatine for modern life. Led by Steve Jennings, the original pioneer who first introduced creatine to Olympic athletes in the 90s, and his daughter Rachael, Jenerise blends biotech innovation with real-world utility to make creatine accessible beyond the gym. With next-generation, liquid-stable formats like ready-to-drink, ready-to-eat, and ready-to-mix, Jenerise is on a mission to bring “…

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