# Episode #31: Understanding Food Sensitivities with Norma Center from 5Strands

Page: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-31-understanding-food-sensitivities-with-norma-center-from-5strands
Text version: https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614/episode-31-understanding-food-sensitivities-with-norma-center-from-5strands.md
Podcast: [From Lab to Label: The Scientification of Consumer Brands](https://stenobird.com/podcast/from-lab-to-label-the-scientification-of-consumer-brands-6420614)
Published: 2025-07-16T16:22:04+00:00
Episode link: https://podcasters.spotify.com/pod/show/citruslabs/episodes/Episode-31-Understanding-Food-Sensitivities-with-Norma-Center-from-5Strands-e35kq9o
Audio file: https://anchor.fm/s/de83c94c/podcast/play/105588472/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-16%2F404025364-44100-2-24c722993870c.m4a
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Duration seconds: 2886

## Resource

In this episode, Susanne chats with Norma Center, Head of Technology and R&D at 5Strands, a holistic health brand transforming how we understand food and environmental sensitivities. Norma shares her journey from early computer science studies to discovering her passion for out-of-the-box wellness tools. Today, she’s helping 5Strands empower people and pets alike through non-invasive hair testing that uncovers imbalances and intolerance triggers, often hiding in plain sight! What’s covered in this episode: How 5Strands’ unique testing method uses hair to detect food, environmental, and nutrient imbalances. Why intolerances aren’t allergies, and how understanding the difference can change your health. The importance of rotating your diet (for pets too!) and how overconsumption may be doing more harm than you think. Real stories of surprising sensitivity triggers, like silk pillowcases and lithium batteries. What’s coming next at 5Strands, including expanded testing for performance nutrition and global food trends. Tune in to learn how Norma and the 5Strands team are equipping consumers with tools to take charge of their health, one hair sample at a time! About 5Strands Driven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 people and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vit…

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