# What CMOs Really Care About ft. Kelly Hopping

Page: https://stenobird.com/podcast/from-a-to-b-6398785/what-cmos-really-care-about-ft-kelly-hopping
Text version: https://stenobird.com/podcast/from-a-to-b-6398785/what-cmos-really-care-about-ft-kelly-hopping.md
Podcast: [From A to B](https://stenobird.com/podcast/from-a-to-b-6398785)
Published: 2025-11-12T02:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/What-CMOs-Really-Care-About-ft--Kelly-Hopping-e3amd3o
Audio file: https://anchor.fm/s/e25e3fac/podcast/play/110883384/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-8%2F57f642fd-9861-d135-5bf1-465bb7af0344.mp3
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JSON: https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/what-cmos-really-care-about-ft-kelly-hopping
Duration seconds: 2735

## Resource

Have you ever struggled to get buy in from senior leadership? Never in your entire life, right? Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned CMO to truly understand what makes them tick. What they care about. What they DON'T care about. Who better than Kelly Hopping, CMO at Demandbase. And y'all, this one is CHOCK FULL of amazing insights from her to better understand how to communicate what you're doing to senior leadership. This was the first episode I listened to twice, just to make sure I got everything down. We got into: - How to translate OKRs into what you do in experimentation / product (to help you actually get buy in) - What CMOs (and senior leadership) ACTUALLY cares about (and what you're messaging to them is irrelevant to them) - AMAZING career advice from her on how to pivot in your career appropriately - Why leadership challenges A/B testing Go follow Kelly on LinkedIn:⁠ https://www.linkedin.com/in/kellyhopping/ Go check out her podcast "NextGen CMO": https://www.demandbase.com/podcasts/nexgen-cmo/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/

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## Transcript

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