# Run Heuristic Audits on YOUR Stakeholders ft. Finn McKenty

Page: https://stenobird.com/podcast/from-a-to-b-6398785/run-heuristic-audits-on-your-stakeholders-ft-finn-mckenty
Text version: https://stenobird.com/podcast/from-a-to-b-6398785/run-heuristic-audits-on-your-stakeholders-ft-finn-mckenty.md
Podcast: [From A to B](https://stenobird.com/podcast/from-a-to-b-6398785)
Published: 2025-06-18T01:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Run-Heuristic-Audits-on-YOUR-Stakeholders-ft--Finn-McKenty-e34as4k
Audio file: https://anchor.fm/s/e25e3fac/podcast/play/104214100/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-16%2F1a6972f7-ba3d-fc4f-5352-2be4c6493f2a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/run-heuristic-audits-on-your-stakeholders-ft-finn-mckenty
Duration seconds: 3202

## Resource

Problematic stakeholders could be convinced if they... just got data. Right? Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholders instead of your website... In the second time EVER, someone else has changed my mind on something. Leave it to "Kingpin" Finn McKenty, who's apparently gone from Punk Rock MBA to Finn McKenty PhD, to change my mind. We got into: - How YouTubers are more data driven than your own CEO (lol) - Why you should be running heuristic audits not JUST on your website, but on the stakeholders you interact with (and tips to do so effectively) - Finn gives some general life advice on learning to let go (important when many product and CROs don't have autonomy to actually impact anything) Timestamps: 00:00 Episode Start 2:46 The analogy of CRO and "Gym" goes so deep 6:25 Even YouTubers are data driven 11:20 People who don’t buy into “experimentation” just optimize for different metrics than you 14:28 Psychology of UXers vs. Product/CRO (Finn low key is a psychologist now) 20:01 Running heuristic audits on… stakeholders? (yes - it’s a good idea) 25:07 Optimization sometimes means optimizing for ‘helping people’ (not metrics) 30:16 Sometimes, CROs gotta play the politics game 35:13 Finn offers sage advice in learning how to let go (CROs need to hear this) 49:06 Preach: Samuele Mazzanti Go follow Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/ And go subscribe to his newsletter: https://finnmckenty.beehiiv.com/ Go check out Samuele Mazzanti's post too: https://tinyurl.com/FromAtoB-Samuele Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠ Subscribe to our newsle…

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