# Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

Page: https://stenobird.com/podcast/from-a-to-b-6398785/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman
Text version: https://stenobird.com/podcast/from-a-to-b-6398785/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman.md
Podcast: [From A to B](https://stenobird.com/podcast/from-a-to-b-6398785)
Published: 2026-04-15T01:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/from-a-to-b/episodes/Building-Testing-Culture-Beyond-AB-Testing-ft--Jenni-Bruckman-e3hedb9
Audio file: https://anchor.fm/s/e25e3fac/podcast/play/117961513/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-4%2F101e3c08-cba6-58cb-8150-dd2aa7aa4b24.mp3
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JSON: https://stenobird.com/v1/public/podcasts/from-a-to-b-6398785/episodes/building-testing-culture-beyond-a-b-testing-ft-jenni-bruckman
Duration seconds: 2257

## Resource

Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there! We got into: - Tips on navigating stakeholders (especially in a remote-first workplace) - Better ways to run meetings and tell stories with data -The value of your personal brand in scaling testing programs Go follow Jenni on LinkedIn:⁠ https://www.linkedin.com/in/jennibruckman/ Also go follow Shiva Manjunath on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content! ⁠⁠https://fromatob.beehiiv.com/

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## Transcript

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