# 225. 4 Hidden Leaks Driving Up Your Customer Acquisition Costs (And How to Fix Them)

Page: https://stenobird.com/podcast/frictionless-growth-marketing-4986053/225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them
Text version: https://stenobird.com/podcast/frictionless-growth-marketing-4986053/225-4-hidden-leaks-driving-up-your-customer-acquisition-costs-and-how-to-fix-them.md
Podcast: [Frictionless Growth Marketing](https://stenobird.com/podcast/frictionless-growth-marketing-4986053)
Published: 2026-07-23T14:54:00+00:00
Episode link: https://traffic.megaphone.fm/HS3774399477.mp3
Audio file: https://traffic.megaphone.fm/HS3774399477.mp3
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Duration seconds: 780

## Resource

Customer acquisition costs have climbed dramatically over the past few years, but spending more on advertising isn't always the answer. In many cases, rising CAC is a symptom of hidden leaks in your marketing strategy that prevent more prospects from becoming customers. In this episode, Sonia Thompson breaks down the four hidden leaks that drive up customer acquisition costs—and, more importantly, how to fix them. You'll learn how friction in the customer experience, fragmented media and discovery, ad fatigue, and ineffective brand messaging quietly reduce conversions and increase the cost of acquiring new customers. In this episode, you'll learn: Why customer acquisition costs continue to rise for brands across industries How customer experience friction hurts conversion rates and marketing ROI Why today's consumers discover brands differently than they did just a few years ago How ad fatigue reduces campaign performance and what to do about it Why brand messaging must answer, "Is this for someone like me?" before customers will consider your brand Practical ways to improve your customer acquisition strategy without simply increasing your marketing budget If you're looking to improve conversion rates, lower customer acquisition costs, and build a more effective growth marketing strategy, this episode will help you identify where your marketing is leaking—and how to start fixing it. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Chat about Mosaic Message Mapping: sonia@soniaethompson.com

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