# The Positioning Shift Will 2X Your Rates

Page: https://stenobird.com/podcast/freelance-to-founder-55033/the-positioning-shift-will-2x-your-rates
Text version: https://stenobird.com/podcast/freelance-to-founder-55033/the-positioning-shift-will-2x-your-rates.md
Podcast: [Freelance to Founder](https://stenobird.com/podcast/freelance-to-founder-55033)
Published: 2026-08-18T10:00:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG4491451257.mp3
Audio file: https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG4491451257.mp3
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JSON: https://stenobird.com/v1/public/podcasts/freelance-to-founder-55033/episodes/the-positioning-shift-will-2x-your-rates
Duration seconds: 1302

## Resource

Moe Choice left the co-founder life to build a solopreneur business on his own terms, and now he's helping others do the same. In this episode, he and Preston tackle a question from listener Alex, who feels trapped by his own freelance success. They dig into the mindset shift from bricklayer to cathedral builder, why chasing hours keeps you stuck, and how repositioning your offer around outcomes—not tasks—attracts bigger clients who trust you enough to leave you alone. Support our show sponsors -> ⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠ Submit your own question -> ⁠⁠⁠https://freelancetofounder.com/ask⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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