# Free Marketing? Here's the Catch

Page: https://stenobird.com/podcast/freelance-to-founder-55033/free-marketing-here-s-the-catch
Text version: https://stenobird.com/podcast/freelance-to-founder-55033/free-marketing-here-s-the-catch.md
Podcast: [Freelance to Founder](https://stenobird.com/podcast/freelance-to-founder-55033)
Published: 2026-07-21T10:00:00+00:00
Episode link: https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG7540860592.mp3
Audio file: https://pdst.fm/e/tracking.swap.fm/track/tcQd6Q6C0RUUlOHq1Ytj/mgln.ai/e/51/pscrb.fm/rss/p/traffic.megaphone.fm/TPG7540860592.mp3
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JSON: https://stenobird.com/v1/public/podcasts/freelance-to-founder-55033/episodes/free-marketing-here-s-the-catch
Duration seconds: 1250

## Resource

Haley Raymond spent years in newsrooms before becoming a publicist, so she knows exactly what makes a journalist say yes and what gets deleted on sight. Preston sits down with her to unpack earned media: the free but far-from-easy strategy of getting press, podcast features, and local news coverage without spending a cent on ads. They cover when a freelancer or agency owner should start thinking about PR, how to find your "story" even if you think your work is unremarkable, and why a tailored pitch always beats a mass email. If you've ever wondered whether you're ready for the spotlight, this episode lays out the roadmap. Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask⁠ Connect with Haley: ⁠https://HaleyRaymond.com⁠ ⁠https://www.linkedin.com/in/haleyadams25/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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