# Podcasting as Hyperlocal Media with Rob Greenlee

Page: https://stenobird.com/podcast/fox-on-podcasting-6469597/podcasting-as-hyperlocal-media-with-rob-greenlee
Text version: https://stenobird.com/podcast/fox-on-podcasting-6469597/podcasting-as-hyperlocal-media-with-rob-greenlee.md
Podcast: [Fox on Podcasting](https://stenobird.com/podcast/fox-on-podcasting-6469597)
Published: 2026-08-14T05:00:00+00:00
Episode link: https://traffic.megaphone.fm/ACS8439158764.mp3
Audio file: https://traffic.megaphone.fm/ACS8439158764.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fox-on-podcasting-6469597/episodes/podcasting-as-hyperlocal-media-with-rob-greenlee
Duration seconds: 1379

## Resource

Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom talks with Podcasting HoF member Rob Greenlee about podcasting as hyperlocal media. Rob and Tom discuss how technological change has weakened traditional local media and created tension and opportunity across generations, arguing that local “breaking news” is limited while unmet needs center on community-driven content—local events, civic initiatives, municipal policy, and local businesses. Referencing CityCast, Rob notes stronger traction in medium-to-large metros and challenges in small communities as national media satisfies many general needs. They explore podcasting and short-form video as an additive, multi-platform strategy for local engagement and targeted marketing, sharing examples of helping local businesses replace costly newspaper ads with podcasts, clips, and FAQs, including a stump-grinding operator who won a $3,000 job after sharing an episode. They also emphasize preserving institutional memory and personal histories, describing a podcast-based autobiography project that became a book the subject’s family appreciated. They conclude that while economics and scale are hurdles, AI may improve viability for niche and rural models. Key highlights: Community Content Gap Demographics Drive Strategy Defining Community Saving Local Stories Podcast Autobiographies How To Build Rural Niches Resources: Rob Greenlee on LinkedIn Website Podcast – The New Media Show Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube

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## Transcript

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