# Insights Into Our Marketing Playbook

Page: https://stenobird.com/podcast/founderquest/insights-into-our-marketing-playbook
Text version: https://stenobird.com/podcast/founderquest/insights-into-our-marketing-playbook.md
Podcast: [FounderQuest](https://stenobird.com/podcast/founderquest)
Published: 2024-03-15T07:00:00+00:00
Episode link: https://share.transistor.fm/s/4781a2ca
Audio file: https://media.transistor.fm/4781a2ca/5a958f76.mp3
Processing state: processed
JSON: https://stenobird.com/v1/public/podcasts/founderquest/episodes/insights-into-our-marketing-playbook
Duration seconds: 2170

## Resource

This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users. Links: pg_cron Judoscale Traction Insights tour page Insights announcement blog post Meet the badgers FounderQuest Mastodon - @FounderQuest@honeybadger.social Twitter - @honeybadgerapp Honeybadger ClickHouse - hosted by DoubleCloud

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## Transcript

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