# The Supplement Industry Is Broken and Ritual Is Rebuilding Trust From Scratch | Ep. 409 with Kat Schneider Founder & CEO of Ritual

Page: https://stenobird.com/podcast/founder-s-story-648906/the-supplement-industry-is-broken-and-ritual-is-rebuilding-trust-from-scratch-ep-409-with-kat-schneider-founder-ceo-of-ritual
Text version: https://stenobird.com/podcast/founder-s-story-648906/the-supplement-industry-is-broken-and-ritual-is-rebuilding-trust-from-scratch-ep-409-with-kat-schneider-founder-ceo-of-ritual.md
Podcast: [Founder's Story](https://stenobird.com/podcast/founder-s-story-648906)
Published: 2026-06-17T11:52:00+00:00
Episode link: https://bleav.com/shows/founders-story/
Audio file: https://clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/afp-969439-injected.calisto.simplecastaudio.com/a7765f3f-02e4-4ded-bca1-01a20b7f82a5/episodes/cd89484a-4f2f-4ca7-a114-608254e467fa/audio/128/default.mp3?aid=rss_feed&awCollectionId=a7765f3f-02e4-4ded-bca1-01a20b7f82a5&awEpisodeId=cd89484a-4f2f-4ca7-a114-608254e467fa&feed=NVPdHs07
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JSON: https://stenobird.com/v1/public/podcasts/founder-s-story-648906/episodes/the-supplement-industry-is-broken-and-ritual-is-rebuilding-trust-from-scratch-ep-409-with-kat-schneider-founder-ceo-of-ritual
Duration seconds: 1768

## Resource

Daniel Robbins sits down with Kat Schneider, Founder and CEO of Ritual, to unpack how she built one of the most trusted brands in women’s health after struggling to find a prenatal vitamin she trusted while pregnant. Kat shares why she ignored investors who dismissed pregnancy, postpartum, and menopause as “niche,” and why building a long-lasting iconic brand matters more to her than chasing an exit. She also opens up about motherhood, sacrifice, clinical studies, transparency, and why women’s health deserves better science, better regulation, and better products.

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## Transcript

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