# She Built a Luxury Brand With No Money, No Investors, and Instagram | Ep. 332 with Geeorgie Crossley Founder of GeeGee Collection

Page: https://stenobird.com/podcast/founder-s-story-648906/she-built-a-luxury-brand-with-no-money-no-investors-and-instagram-ep-332-with-geeorgie-crossley-founder-of-geegee-collection
Text version: https://stenobird.com/podcast/founder-s-story-648906/she-built-a-luxury-brand-with-no-money-no-investors-and-instagram-ep-332-with-geeorgie-crossley-founder-of-geegee-collection.md
Podcast: [Founder's Story](https://stenobird.com/podcast/founder-s-story-648906)
Published: 2026-03-30T12:40:00+00:00
Episode link: https://bleav.com/shows/founders-story/episodes/she-built-a-luxury-brand-with-no-money-no-investors-and-instagram-ep-332-with-geeorgie-crossley-founder-of-geegee-collection/
Audio file: https://clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/afp-969439-injected.calisto.simplecastaudio.com/a7765f3f-02e4-4ded-bca1-01a20b7f82a5/episodes/8d89b459-af03-4aac-a25d-60214481c726/audio/128/default.mp3?aid=rss_feed&awCollectionId=a7765f3f-02e4-4ded-bca1-01a20b7f82a5&awEpisodeId=8d89b459-af03-4aac-a25d-60214481c726&feed=NVPdHs07
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Duration seconds: 1369

## Resource

Daniel Robbins interviews British fashion designer Georgie Crossley, founder of GeeGee Collection, on how she bootstrapped a handmade womenswear brand during COVID using Instagram promotions, friends as models, and relentless obsession with craft. Georgie explains why fast fashion pushed her toward traditional artisanship, how physical retail creates a deeper customer connection than e commerce, and why she has chosen slow growth over outside funding so she can protect quality, individuality, and control of the brand’s direction.

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## Transcript

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