# He had a 9-Figure Exit (Then Almost Lost It All) | Ep. 412 with Steve Salis CEO of Catalogue.co

Page: https://stenobird.com/podcast/founder-s-story-648906/he-had-a-9-figure-exit-then-almost-lost-it-all-ep-412-with-steve-salis-ceo-of-catalogue-co
Text version: https://stenobird.com/podcast/founder-s-story-648906/he-had-a-9-figure-exit-then-almost-lost-it-all-ep-412-with-steve-salis-ceo-of-catalogue-co.md
Podcast: [Founder's Story](https://stenobird.com/podcast/founder-s-story-648906)
Published: 2026-06-26T13:24:29+00:00
Episode link: https://bleav.com/shows/founders-story/
Audio file: https://clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/afp-969439-injected.calisto.simplecastaudio.com/a7765f3f-02e4-4ded-bca1-01a20b7f82a5/episodes/2f3e5001-9aca-43ef-8f1b-ec8d119b0bc7/audio/128/default.mp3?aid=rss_feed&awCollectionId=a7765f3f-02e4-4ded-bca1-01a20b7f82a5&awEpisodeId=2f3e5001-9aca-43ef-8f1b-ec8d119b0bc7&feed=NVPdHs07
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Duration seconds: 1970

## Resource

Daniel Robbins sits down with Steve Salis to unpack the real grind behind building restaurant brands, scaling &pizza to a nine-figure valuation, and surviving the chaos of COVID when his business went from hundreds of millions in revenue to zero. Steve shares how he dropped out of college, moved to New York with no money, opened his first bar during the financial crisis, and later saw an opportunity to reinvent pizza through brand, product, environment, and community. He also breaks down why risk must be quantified, why execution beats ideas, and why endurance may be the most important trait in entrepreneurship.

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## Transcript

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