# From Rock Bottom to 2 Exits and a New Brand Built on Discipline | Ep. 392 with Michael Chernow Founder of Kreatures of Habit

Page: https://stenobird.com/podcast/founder-s-story-648906/from-rock-bottom-to-2-exits-and-a-new-brand-built-on-discipline-ep-392-with-michael-chernow-founder-of-kreatures-of-habit
Text version: https://stenobird.com/podcast/founder-s-story-648906/from-rock-bottom-to-2-exits-and-a-new-brand-built-on-discipline-ep-392-with-michael-chernow-founder-of-kreatures-of-habit.md
Podcast: [Founder's Story](https://stenobird.com/podcast/founder-s-story-648906)
Published: 2026-04-27T15:54:00+00:00
Episode link: https://bleav.com/shows/founders-story/episodes/from-rock-bottom-to-2-exits-and-a-new-brand-built-on-discipline-ep-392-with-michael-chernow-founder-of-kreatures-of-habit/
Audio file: https://clrtpod.com/m/pscrb.fm/rss/p/mgln.ai/e/1184/afp-969439-injected.calisto.simplecastaudio.com/a7765f3f-02e4-4ded-bca1-01a20b7f82a5/episodes/5b7610fb-c80e-4c16-a8d4-a9451087a3ef/audio/128/default.mp3?aid=rss_feed&awCollectionId=a7765f3f-02e4-4ded-bca1-01a20b7f82a5&awEpisodeId=5b7610fb-c80e-4c16-a8d4-a9451087a3ef&feed=NVPdHs07
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Duration seconds: 1482

## Resource

Daniel Robbins sits down with restaurateur, entrepreneur, and Creatures of Habit founder Michael Chernow to unpack the real mechanics of resilience, recovery, and momentum. Michael shares how 11 years of addiction nearly took his life, why asking for help became the best day he ever lived, and the one rule he believes you must do perfectly: get back up. They also go deep on exits, building a personal brand as a “fail proof” asset, and why habits, not motivation, determine everything.

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## Transcript

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