# On Differentiating Yourself/ Guest: Stephen Shapiro, Innovation Instigator

Page: https://stenobird.com/podcast/for-leaders-by-leaders-7058839/on-differentiating-yourself-guest-stephen-shapiro-innovation-instigator
Text version: https://stenobird.com/podcast/for-leaders-by-leaders-7058839/on-differentiating-yourself-guest-stephen-shapiro-innovation-instigator.md
Podcast: [For Leaders By Leaders](https://stenobird.com/podcast/for-leaders-by-leaders-7058839)
Published: 2025-07-24T09:00:00+00:00
Episode link: https://ForLeadersByLeaders.podbean.com/e/on-differentiating-yourself-guest-stephen-shapiro-innovation-instigator/
Audio file: https://mcdn.podbean.com/mf/web/vhkma8rx4gwn6a9r/FLBL_Stephen_Shapiro_1_8q45m.mp3
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JSON: https://stenobird.com/v1/public/podcasts/for-leaders-by-leaders-7058839/episodes/on-differentiating-yourself-guest-stephen-shapiro-innovation-instigator
Duration seconds: 2188

## Resource

Innovation expert Stephen Shapiro talks about standing out by focusing on what makes you truly irreplaceable. Drawing from his book Pivotal, Stephen shares why innovation is a capability, not a trend. Learn how to avoid shiny-object syndrome, embrace stability, and uncover your team’s real differentiator… plus a look at his teamwork tool, Personality Poker. Tune in to this episode as we explore: (03:40) Building stability before change (07:38) Individual differentiation drives organisational success (12:15) Radio flyer's purpose: lasting smiles (13:45) Creating distinctive customer experiences (18:42) Focus on present differentiators (22:52) Real-time feedback in leadership (26:08) Focus on identifying opportunities (29:35) Engage lost and potential customers (30:33) Combatting confirmation bias in innovation (34:18) Refocus on core strengths Connect with Andrea Seale here: Connect with Stephen Shapiro on LinkedIn Stephen Shapiro’s Website Pivotal – Book Personality Poker Interested in developing more effective leadership skills? Connect with Cinga today here.

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## Transcript

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