# Follow The Yellow Brick Road Page: https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493 Text version: https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493.md RSS feed: https://feeds.captivate.fm/follow-the-yellow-brick-road/ Official site: https://followtheyellowbrickroadpodcast.com/ Author: Emma Rainville & Mitch Barham Episodes: 98 ## Resource Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path. ## Machine-readable JSON: https://stenobird.com/v1/public/podcasts/follow-the-yellow-brick-road-7056493 Markdown: https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493.md ## Episodes - [The Scaling Trap: How Traffic (and AI) Expose Every Crack in Your Business](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/the-scaling-trap-how-traffic-and-ai-expose-every-crack-in-your-business) — 2026-07-14T23:00:00+00:00 - [Big Revenue, Zero Profit: The Business Trap Nobody Talks About](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/big-revenue-zero-profit-the-business-trap-nobody-talks-about) — 2026-06-16T12:00:00+00:00 - [Great Ads, Zero Profit? Your Business Might Be Broken](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/great-ads-zero-profit-your-business-might-be-broken) — 2026-06-09T12:00:00+00:00 - [Chatbot vs AI Agent: What’s the Real Difference?](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/chatbot-vs-ai-agent-what-s-the-real-difference) — 2026-06-02T11:00:00+00:00 - [The AI Agent Scam Marketers Don’t Want You to See](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/the-ai-agent-scam-marketers-don-t-want-you-to-see) — 2026-05-26T11:00:00+00:00 - [The “More Traffic Fixes Everything” Myth](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/the-more-traffic-fixes-everything-myth) — 2026-05-19T11:00:00+00:00 - [When Scaling Ads Breaks Your Business](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/when-scaling-ads-breaks-your-business) — 2026-05-12T09:00:00+00:00 - [The 4 Reasons Fast-Growing Businesses Collapse Before They Scale](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/the-4-reasons-fast-growing-businesses-collapse-before-they-scale) — 2026-05-05T09:15:00+00:00 - [Why the Right Room Changes Everything](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/why-the-right-room-changes-everything) — 2026-03-24T20:00:00+00:00 - [You Don’t Need Charisma to Build a Personal Brand](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/you-don-t-need-charisma-to-build-a-personal-brand) — 2026-03-17T20:00:00+00:00 - [Speed-to-Lead: The Sales Lever Most Businesses Ignore](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/speed-to-lead-the-sales-lever-most-businesses-ignore) — 2026-03-10T20:00:00+00:00 - [Team Stability: What Actually Keeps People (and Clients)](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/team-stability-what-actually-keeps-people-and-clients) — 2026-03-03T20:00:00+00:00 - [Hiring an Agency? This Is Where You’ll Get Burned.](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/hiring-an-agency-this-is-where-you-ll-get-burned) — 2026-02-24T20:00:00+00:00 - [Every Day You Don’t Decide, You Lose Money](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/every-day-you-don-t-decide-you-lose-money) — 2026-02-17T20:00:00+00:00 - [How to Set Up OpenClaw SAFELY in 5 Minutes (Don't Install It Wrong) - featuring Austin Armstrong](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/how-to-set-up-openclaw-safely-in-5-minutes-don-t-install-it-wrong-featuring-austin-armstrong) — 2026-02-11T20:00:00+00:00 - [London Special Ops Recap: Tactical Calls, Pricing Truths & Fast Filters](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/london-special-ops-recap-tactical-calls-pricing-truths-fast-filters) — 2026-01-06T20:00:00+00:00 - [2025 Favorites: How to Flip NO's into a YES, Customer Retention, and TiktTok Tactics](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/2025-favorites-how-to-flip-no-s-into-a-yes-customer-retention-and-tikttok-tactics) — 2025-12-30T20:00:00+00:00 - [Delegation Gone Wrong? Here's How to Audit & Fix Operational Chaos](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/delegation-gone-wrong-here-s-how-to-audit-fix-operational-chaos) — 2025-12-23T20:00:00+00:00 - [Team Building That Actually Works (Even for Remote Teams)](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/team-building-that-actually-works-even-for-remote-teams) — 2025-12-16T20:00:00+00:00 - [WAVE 2026: One‑Page Business Plan That Actually Works](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/wave-2026-one-page-business-plan-that-actually-works) — 2025-12-09T20:00:00+00:00 - [Automation Butterfly Effect: How One CRM Error Crashed a Million-Dollar Launch](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/automation-butterfly-effect-how-one-crm-error-crashed-a-million-dollar-launch) — 2025-12-02T20:00:00+00:00 - [How to Reduce Churn, Prevent Refunds, and Keep Subscribers for Life](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/how-to-reduce-churn-prevent-refunds-and-keep-subscribers-for-life) — 2025-11-26T20:00:00+00:00 - [From Zero to $3M: How to Monetize TikTok Without Going Viral](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/from-zero-to-3m-how-to-monetize-tiktok-without-going-viral) — 2025-11-18T20:00:00+00:00 - [What happens when there’s no one left to manage the founder?](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/what-happens-when-there-s-no-one-left-to-manage-the-founder) — 2025-11-11T20:00:00+00:00 - [How to Run Global Teams Across 6 Time Zones](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/how-to-run-global-teams-across-6-time-zones) — 2025-11-04T20:00:00+00:00 - [Automate, Delegate, or Kill? The Truth Behind Task Automations](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/automate-delegate-or-kill-the-truth-behind-task-automations) — 2025-10-28T20:00:00+00:00 - [Meta’s Andromeda Update Is Wrecking Your Facebook Ads. Here’s What to Do.](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/meta-s-andromeda-update-is-wrecking-your-facebook-ads-here-s-what-to-do) — 2025-10-21T20:00:00+00:00 - [How to Run Profitable Events: Budgeting, Coordinators, and Exhibitor ROI](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/how-to-run-profitable-events-budgeting-coordinators-and-exhibitor-roi) — 2025-10-14T20:00:00+00:00 - [Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/why-fast-thinking-is-is-killing-your-morale-creativity-and-profits) — 2025-10-07T20:00:00+00:00 - [How to Build an Employee Onboarding System That Multiplies Performance](https://stenobird.com/podcast/follow-the-yellow-brick-road-7056493/how-to-build-an-employee-onboarding-system-that-multiplies-performance) — 2025-10-01T05:00:00+00:00 ## Actions Episode pages expose an explicit `request_transcript` action. 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