# From spin to truth: Why integrity drives business growth

Page: https://stenobird.com/podcast/flying-solo-45727/from-spin-to-truth-why-integrity-drives-business-growth
Text version: https://stenobird.com/podcast/flying-solo-45727/from-spin-to-truth-why-integrity-drives-business-growth.md
Podcast: [Flying Solo](https://stenobird.com/podcast/flying-solo-45727)
Published: 2026-03-05T13:00:00+00:00
Episode link: https://traffic.megaphone.fm/ARDME6091921712.mp3
Audio file: https://traffic.megaphone.fm/ARDME6091921712.mp3
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JSON: https://stenobird.com/v1/public/podcasts/flying-solo-45727/episodes/from-spin-to-truth-why-integrity-drives-business-growth
Duration seconds: 2478

## Resource

Dominic Thurbon is a behavioral change expert, international speaker, and serial entrepreneur In this episode of Flying Solo Dominic tackles one of the most pressing challenges facing businesses in our era of misinformation and disinformation: honesty and truth. Drawing on experiences from his own entrepreneurial journey, his time as a climate change partner at EY, and insights from his upcoming book To Be Honest, Dominic explores the profound impact truth—or the lack thereof—has on leadership, team performance, and the health of any business. He digs into the nature of truth in the workplace, the slippery spectrum between positioning and spin, and the crucial role psychological safety plays in creating a culture where people feel empowered to speak up. If you've ever wondered how to foster genuine honesty within your team, navigate the gray areas, or build lasting trust with customers, this episode will give you both practical strategies and thought-provoking perspectives. Key topics 1. The Crisis of Truth and Honesty in Business The modern business landscape is deeply affected by misinformation, disinformation, and AI-generated content, making it difficult to discern the truth Dominic Thurbon argues that truth is no longer just a “nice to have” but the foundation of a healthy business and society. A business that loses its commitment to honesty also risks losing effective leadership, sound decision-making, and overall trust within the organization. 2. The Three Types of Truth in Organizations Dominic Thurbon outlines three types of truth: “they truth” (truths about outsiders), “we truth” (truths about the group or company), and “me truth” (personal truths and self-awareness). Most conversations tend to focus externally (“they truth”), even though individuals have mor…

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## Transcript

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