# The Complicated Web of Kenner, Tonka, General Mills, Parker Brothers & Hasbro Toys | 244

Page: https://stenobird.com/podcast/five-idiots-talking-toys-star-wars-lego-more-4639880/the-complicated-web-of-kenner-tonka-general-mills-parker-brothers-hasbro-toys-244
Text version: https://stenobird.com/podcast/five-idiots-talking-toys-star-wars-lego-more-4639880/the-complicated-web-of-kenner-tonka-general-mills-parker-brothers-hasbro-toys-244.md
Podcast: [Five Idiots Talking Toys | Star Wars, LEGO & More](https://stenobird.com/podcast/five-idiots-talking-toys-star-wars-lego-more-4639880)
Published: 2026-05-03T22:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/fiveidiotstalkingtoys/episodes/The-Complicated-Web-of-Kenner--Tonka--General-Mills--Parker-Brothers--Hasbro-Toys--244-e3iqdr7
Audio file: https://anchor.fm/s/6703b5d0/podcast/play/119403815/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-3%2F423358020-44100-2-dd3f8ced28529.mp3
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JSON: https://stenobird.com/v1/public/podcasts/five-idiots-talking-toys-star-wars-lego-more-4639880/episodes/the-complicated-web-of-kenner-tonka-general-mills-parker-brothers-hasbro-toys-244
Duration seconds: 2510

## Resource

Discover the shocking truth behind the rise and fall of Kenner, the toy giant that hit the jackpot with Star Wars, only to face a corporate Wiff. We break down the complicated web of Tonka, General Mills, Parker Brothers, and Hasbro, exploring how a $500 million acquisition led to the end of an era. From the golden age of Cincinnati toy making to the final Win of the Power of the Force line, this is the deep-dive history every collector needs to hear. 🚨📞 Call our FITT Voicemail Line to leave a comment, question, or suggestion: 732-800-1977 00:00 - The secret research mission to Cincinnati 05:27 - Why Kenner didn't actually sell to Hasbro 08:41 - The $51 per share gamble that failed 10:43 - How Tonka's massive debt became a Wiff 13:00 - The final breath: Kenner's last office closes 16:11 - Rapid fire: 20 toy lines you forgot were Kenner 22:42 - The "Cheesecake Factory" mistake of toy licensing 27:12 - The $10,000 mistake that lost Lucasfilm 35:05 - The $100 Bill Laimbeer mystery 38:45 - How Parker Brothers secretly started Nerf We talk about these Iconic Kenner Toy Lines: Star Wars (1978–1985): Renowned for the 3.75-inch figures and vehicle scale. Easy-Bake Oven (1963): A staple toy using a light bulb for heat. Spirograph (1966): Art-creation toy. Stretch Armstrong (1976): Gel-filled figure. Care Bears (1983): Huggable plush figures. Starting Lineup (1988): Highly collectible sports figures. Batman/Jurassic Park (1990s): Popular action figure lines from films #ToyCollecting #ActionFigures #StarWarsToys #KennerHistory #Hasbro #VintageToys #RetroToys #ToyPodcast #KennerStarWars #JurassicParkToys #Ghostbusters #90sToys #EasyBakeOven #Spirograph #StretchArmstrong #CareBears #StartingLineup #BatmanToys #FiveIdiotsTalkingToys ---------------------- 🫶 Support our #po…

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