# Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s

Page: https://stenobird.com/podcast/fitt-insider-254580/whoop-taps-nike-cmo-reformed-raises-22m-bold-expands-glp-1s
Text version: https://stenobird.com/podcast/fitt-insider-254580/whoop-taps-nike-cmo-reformed-raises-22m-bold-expands-glp-1s.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-07-10T09:30:00+00:00
Episode link: https://fittinsider.libsyn.com/whoop-taps-nike-cmo-reformed-raises-22m-bold-expands-glp-1s
Audio file: https://traffic.libsyn.com/secure/fittinsider/106_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/whoop-taps-nike-cmo-reformed-raises-22m-bold-expands-glp-1s
Duration seconds: 168

## Resource

July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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## Transcript

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