# System Raises $20M, HYROX Changes Hands, TRIP Taps Kendall Jenner

Page: https://stenobird.com/podcast/fitt-insider-254580/system-raises-20m-hyrox-changes-hands-trip-taps-kendall-jenner
Text version: https://stenobird.com/podcast/fitt-insider-254580/system-raises-20m-hyrox-changes-hands-trip-taps-kendall-jenner.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-09-09T13:00:00+00:00
Episode link: https://fittinsider.libsyn.com/system-raises-20m-hyrox-changes-hands-trip-taps-kendall-jenner
Audio file: https://traffic.libsyn.com/secure/fittinsider/139-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/system-raises-20m-hyrox-changes-hands-trip-taps-kendall-jenner
Duration seconds: 148

## Resource

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal reportedly worth around $700 million Kendall Jenner joins TRIP as global ambassador and equity shareholder as the calming beverage brand tracks toward $200 million in revenue System raises $20 million to build a vertically integrated peptide platform, betting on infrastructure as the category approaches $163 billion globally Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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