# Peloton Courts Runners, Apple Eyes Whoop, Bird&Be Raises $13M

Page: https://stenobird.com/podcast/fitt-insider-254580/peloton-courts-runners-apple-eyes-whoop-bird-be-raises-13m
Text version: https://stenobird.com/podcast/fitt-insider-254580/peloton-courts-runners-apple-eyes-whoop-bird-be-raises-13m.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-09-23T09:30:00+00:00
Episode link: https://fittinsider.libsyn.com/peloton-courts-runners-apple-eyes-whoop-birdbe-raises-13m
Audio file: https://traffic.libsyn.com/secure/fittinsider/147_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/peloton-courts-runners-apple-eyes-whoop-bird-be-raises-13m
Duration seconds: 183

## Resource

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be raises $13M to expand fertility supplements and at-home testing, growing into an eight-figure business with 75% revenue from subscriptions Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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