# On x Erewhon, Longevity Eats Beauty, Wellness Raves Arrive

Page: https://stenobird.com/podcast/fitt-insider-254580/on-x-erewhon-longevity-eats-beauty-wellness-raves-arrive
Text version: https://stenobird.com/podcast/fitt-insider-254580/on-x-erewhon-longevity-eats-beauty-wellness-raves-arrive.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-05-26T09:30:00+00:00
Episode link: https://fittinsider.libsyn.com/on-x-erewhon-longevity-eats-beauty-wellness-raves-arrive
Audio file: https://traffic.libsyn.com/secure/fittinsider/81_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/on-x-erewhon-longevity-eats-beauty-wellness-raves-arrive
Duration seconds: 150

## Resource

May 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: SANCTUM brings wellness raves to NYC with Othership residency, blending HIIT, yoga, and breathwork as Gen Z and millennials seek immersive high-energy wellness experiences On and Erewhon launch multi-year partnership spanning apparel, run clubs, recovery events, and co-branded post-workout juice across Erewhon locations BCG identifies 15M US "Optimizers" spending $3K annually on longevity stacks including injectables, diagnostics, GLP-1s, and supplements with medical professionals as most trusted source More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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## Transcript

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