# Fitness Industry Posts Double-Digit Growth, Walmart Enters Medicare, Ritual Targets Perimenopause Page: https://stenobird.com/podcast/fitt-insider-254580/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause Text version: https://stenobird.com/podcast/fitt-insider-254580/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause.md Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580) Published: 2026-09-17T09:30:00+00:00 Episode link: https://fittinsider.libsyn.com/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause Audio file: https://traffic.libsyn.com/secure/fittinsider/144_-_FI_Daily_Brief.mp3?dest-id=1477619 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause Duration seconds: 196 ## Resource September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition platform Ritual launches a $39/month hormone-free perimenopause supplement, extending its brand from pregnancy into midlife women's health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/fitt-insider-254580/fitness-industry-posts-double-digit-growth-walmart-enters-medicare-ritual-targets-perimenopause.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.