# Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default

Page: https://stenobird.com/podcast/fitt-insider-254580/eli-lilly-backs-oura-neko-raises-700m-wellness-becomes-default
Text version: https://stenobird.com/podcast/fitt-insider-254580/eli-lilly-backs-oura-neko-raises-700m-wellness-becomes-default.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-07-16T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/eli-lilly-backs-oura-neko-raises-700m-wellness-becomes-default
Audio file: https://traffic.libsyn.com/secure/fittinsider/109_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/eli-lilly-backs-oura-neko-raises-700m-wellness-becomes-default
Duration seconds: 171

## Resource

July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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