# CrossFit's New CEO, Zwift Buys Rouvy, Tally Health Gets Acquired

Page: https://stenobird.com/podcast/fitt-insider-254580/crossfit-s-new-ceo-zwift-buys-rouvy-tally-health-gets-acquired
Text version: https://stenobird.com/podcast/fitt-insider-254580/crossfit-s-new-ceo-zwift-buys-rouvy-tally-health-gets-acquired.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-04-30T09:30:00+00:00
Episode link: https://fittinsider.libsyn.com/crossfits-new-ceo-zwift-buys-rouvy-tally-health-gets-acquired
Audio file: https://traffic.libsyn.com/secure/fittinsider/67_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/crossfit-s-new-ceo-zwift-buys-rouvy-tally-health-gets-acquired
Duration seconds: 153

## Resource

April 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: CrossFit appoints Bruce Edwards as CEO, former COO bringing experience from barre3 and Planet Fitness to stabilize brand amid HYROX competition Zwift acquires Rouvy combining gamified training with real-world routes, consolidating cycling stack after raising $600M+ and expanding into hardware Infinite Epigenetics acquires Tally Health co-founded by David Sinclair, creating vertically integrated platform across epigenetic testing and consumer longevity More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → talent.fitt.co Follow us on Instagram → instagram.com/fittinsider Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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