# Apple's Next Act, Lucis Lands $20M, Sauna Culture Heats Up

Page: https://stenobird.com/podcast/fitt-insider-254580/apple-s-next-act-lucis-lands-20m-sauna-culture-heats-up
Text version: https://stenobird.com/podcast/fitt-insider-254580/apple-s-next-act-lucis-lands-20m-sauna-culture-heats-up.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-05-27T09:30:00+00:00
Episode link: https://fittinsider.libsyn.com/apples-next-act-lucis-lands-20m-sauna-culture-heats-up
Audio file: https://traffic.libsyn.com/secure/fittinsider/82_-_FI_Daily_Brief.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/apple-s-next-act-lucis-lands-20m-sauna-culture-heats-up
Duration seconds: 162

## Resource

May 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nordic-inspired wellness experiences including saunas and cold plunges grew 62.5% globally from 2024 to 2025, with cold plunge market hitting $355M and sauna industry nearing $1B Lucis raises $20M to expand preventative health across Europe as "Function Health for Europe," combining 110-marker blood testing with AI health companion for 10,000 users Apple loses momentum in digital health per Bloomberg as wearables shift toward predictive insights, facing competition from Oura and Whoop despite $100B in Apple Watch sales More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

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## Transcript

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