# 357. Nicolas Beaupré, Founder & CEO of Mateína

Page: https://stenobird.com/podcast/fitt-insider-254580/357-nicolas-beaupr-founder-ceo-of-mate-na
Text version: https://stenobird.com/podcast/fitt-insider-254580/357-nicolas-beaupr-founder-ceo-of-mate-na.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-09-21T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/357-nicolas-beaupr-founder-ceo-of-matena
Audio file: https://traffic.libsyn.com/secure/fittinsider/357_-_Mateina.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/357-nicolas-beaupr-founder-ceo-of-mate-na
Duration seconds: 2196

## Resource

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína. A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand. In this episode, we discuss the product backstory and growth roadmap. We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mateína's Website: www.drinkmateina.com Instagram: https://www.instagram.com/mateina/ Contact: nicolas@drinkmateina.com The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:22) Nicolas's background (01:45) Argentina trip (04:00) Passion becomes side project (05:00) Initial Shopify store (07:30) Loose-leaf era (08:45) Year of learning beverage industry (09:30) First ready-to-drink launch (10:45) Tiny and Dr. Huberman partnership (12:30) US launch and zero-sugar request (15:30) Competition validation (19:15) Partnership structure (20:30) Organic growth roadmap (23:00) Team size and remote dynamics (25:00) Field marketing strategy (30:30) Clean energy positioning (34:30) Where to find Mateína (35:45) Conclusion

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