# 354. Lorne Lucree, Founder & CEO of Wizard Wellness

Page: https://stenobird.com/podcast/fitt-insider-254580/354-lorne-lucree-founder-ceo-of-wizard-wellness
Text version: https://stenobird.com/podcast/fitt-insider-254580/354-lorne-lucree-founder-ceo-of-wizard-wellness.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-08-31T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/354-lorne-lucree-founder-ceo-of-wizard-wellness
Audio file: https://traffic.libsyn.com/secure/fittinsider/354_-_Wizard_Wellness.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/354-lorne-lucree-founder-ceo-of-wizard-wellness
Duration seconds: 2004

## Resource

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness. Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system. In this episode, we discuss why the allergy aisle is ripe for disruption. We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle Beauty playbook: microbiome science meets friction reduction Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.wizardwellness.com Available at Amazon, Walmart, CVS, and Target Store Locator: https://wizardwellness.com/pages/where-to-buy Instagram: https://www.instagram.com/wizardwellness Tiktok: https://www.tiktok.com/@wizardwellness - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Background and overview (03:15) Drug-free, steroid-free approach (04:30) Prestige beauty connection to allergies (05:45) Microbiome science evolution (07:30) Vanity metrics and clinical testing (09:15) TAM and market opportunity (12:27) Drug-free solutions gaining traction (15:00) Customer acquisition and messaging strategy (19:00) Cleanse, relieve, balance (20:15) Navigating the education path (23:15) Oral care and skincare parallels (27:30) Shelf positioning and brand blocking (29:15) Expansion and messaging (31:48) Where to find Wizard Wellness (32:23) Conclusion

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