# 343. Jess Haghani, Founder & CEO of Lucille

Page: https://stenobird.com/podcast/fitt-insider-254580/343-jess-haghani-founder-ceo-of-lucille
Text version: https://stenobird.com/podcast/fitt-insider-254580/343-jess-haghani-founder-ceo-of-lucille.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-06-15T08:00:00+00:00
Episode link: https://fittinsider.libsyn.com/343-jess-haghani-founder-ceo-of-lucille
Audio file: https://traffic.libsyn.com/secure/fittinsider/343_-_Lucille.mp3?dest-id=1477619
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/343-jess-haghani-founder-ceo-of-lucille
Duration seconds: 1994

## Resource

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Lucille's Website: www.lucillehealth.com Lucille on Amazon: http://bit.ly/4g76Xgo Lucille on Instagram: https://www.instagram.com/lucillehealth/# - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/343-jess-haghani-founder-ceo-of-lucille/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/fitt-insider-254580/343-jess-haghani-founder-ceo-of-lucille.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.