# 340. Lauren Makler, Co-Founder & CEO of Cofertility

Page: https://stenobird.com/podcast/fitt-insider-254580/340-lauren-makler-co-founder-ceo-of-cofertility
Text version: https://stenobird.com/podcast/fitt-insider-254580/340-lauren-makler-co-founder-ceo-of-cofertility.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-05-25T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/340-lauren-makler-co-founder-ceo-of-cofertility
Audio file: https://traffic.libsyn.com/secure/fittinsider/340_-_Cofertility.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/340-lauren-makler-co-founder-ceo-of-cofertility
Duration seconds: 1817

## Resource

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility. Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional. In this episode, we discuss rethinking fertility care through human-centered design. We also cover: Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.cofertility.com Careers: www.cofertility.com/careers Instagram: https://www.instagram.com/cofertility - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:14) The insight (04:41) Personal story (06:56) Broken system (08:24) Marketplace dynamics (11:37) Split vs. Keep programs (13:05) Company scale (15:33) Operational logistics (18:11) Demand channels (21:29) Building trust (23:47) Platform ambition (25:53) AI automation (28:28) What's next (29:27) Conclusion

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