# 338. Jason Daniel, Founder & CEO of LSKD

Page: https://stenobird.com/podcast/fitt-insider-254580/338-jason-daniel-founder-ceo-of-lskd
Text version: https://stenobird.com/podcast/fitt-insider-254580/338-jason-daniel-founder-ceo-of-lskd.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-05-11T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/338-jason-daniel-founder-ceo-of-lskd
Audio file: https://traffic.libsyn.com/secure/fittinsider/338_-_LSKD.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/338-jason-daniel-founder-ceo-of-lskd
Duration seconds: 1677

## Resource

Today, I'm joined by Jason Daniel, founder and CEO of LSKD. An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007. In this episode, we discuss building a global brand from a grassroots community. We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.lskd.co Instagram: https://www.instagram.com/lskd/ US Instagram: https://www.instagram.com/lskd.usa/ Running: https://www.instagram.com/lskd.running/ ADA: https://www.instagram.com/lskd.ada/ HQ: https://www.instagram.com/lskd.hq/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion

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## Transcript

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