# 336. Anthony Geisler, Founder & CEO of Sequel Brands

Page: https://stenobird.com/podcast/fitt-insider-254580/336-anthony-geisler-founder-ceo-of-sequel-brands
Text version: https://stenobird.com/podcast/fitt-insider-254580/336-anthony-geisler-founder-ceo-of-sequel-brands.md
Podcast: [Fitt Insider](https://stenobird.com/podcast/fitt-insider-254580)
Published: 2026-04-27T08:30:00+00:00
Episode link: https://fittinsider.libsyn.com/336-anthony-geisler-founder-ceo-of-sequel-brands
Audio file: https://traffic.libsyn.com/secure/fittinsider/336_-_Sequel_Brands.mp3?dest-id=1477619
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JSON: https://stenobird.com/v1/public/podcasts/fitt-insider-254580/episodes/336-anthony-geisler-founder-ceo-of-sequel-brands
Duration seconds: 2239

## Resource

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands. A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity. In this episode, we discuss building futureproof franchises. We also cover: Sequel's five-brand platform Scaling longevity-focused experiences Consumer behavior shifts across modalities Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.sequelbrands.com Explore all five brand concepts on the site. - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market…

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