# Is ClassPass Hurting Studios? (Perry Howell)

Page: https://stenobird.com/podcast/fitness-business-consulting-6709066/is-classpass-hurting-studios-perry-howell
Text version: https://stenobird.com/podcast/fitness-business-consulting-6709066/is-classpass-hurting-studios-perry-howell.md
Podcast: [Fitness Business Consulting](https://stenobird.com/podcast/fitness-business-consulting-6709066)
Published: 2026-02-02T05:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/bd144c6f4e8dfd6ec16ef2cdbbd4b21c887d78c81d6be826e7b32816d315e24a/eyJlcGlzb2RlSWQiOiJkNDI2MDc3ZS1mZTU3LTRhMmUtOTgwNi1mM2ZiYzk3ZGU3NzIiLCJwb2RjYXN0SWQiOiI3ZWViNTdhMC0wYjNhLTQ5YzgtODQ4MS1lYjZjMmRjMGIwYmIiLCJhY2NvdW50SWQiOiI2NTM4Y2ZjYjJlY2QyMTQ2NTIwZDdjNmUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3YzI2NGQ1M2NjNDRjMDc3MjhhM2ZkL2xpdmUtdHJhaW5pbmctc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0zMF9fNC0zMi0yOS5tcDMifQ==.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/bd144c6f4e8dfd6ec16ef2cdbbd4b21c887d78c81d6be826e7b32816d315e24a/eyJlcGlzb2RlSWQiOiJkNDI2MDc3ZS1mZTU3LTRhMmUtOTgwNi1mM2ZiYzk3ZGU3NzIiLCJwb2RjYXN0SWQiOiI3ZWViNTdhMC0wYjNhLTQ5YzgtODQ4MS1lYjZjMmRjMGIwYmIiLCJhY2NvdW50SWQiOiI2NTM4Y2ZjYjJlY2QyMTQ2NTIwZDdjNmUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3YzI2NGQ1M2NjNDRjMDc3MjhhM2ZkL2xpdmUtdHJhaW5pbmctc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0zMF9fNC0zMi0yOS5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fitness-business-consulting-6709066/episodes/is-classpass-hurting-studios-perry-howell
Duration seconds: 3252

## Resource

If you’re ready to grow your studio, book a call with Jayme here 👉 https://fitnessbusinessconsulting.io/learnmorebc In this conversation, Jayme Richardson interviews Perry, the ex-head of brand for Paris Hilton and Tinder, and founder of the Pilates Gang. They discuss Perrie's journey from digital marketing to the fitness industry, emphasizing the importance of branding, community building, and overcoming fear in the Pilates space. They also explore the impact of ClassPass on studio owners and the need for authentic connections within the fitness community. The conversation highlights actionable strategies for Pilates studio owners to enhance their branding and foster a sense of community among members. 00:00 Introduction to Perry's Journey 02:39 The Importance of Branding in Pilates 05:57 Navigating the Digital Marketing Landscape 08:59 Building Community in Pilates Studios 11:48 Overcoming Fear and Embracing Rejection 15:00 The Role of ClassPass in the Pilates Industry 17:57 Creating Authentic Connections 20:43 The Future of Pilates Gang 24:00 Final Thoughts and Please subscribe

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## Transcript

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