# FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales

Page: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales
Text version: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales.md
Podcast: [Fit Biz U](https://stenobird.com/podcast/fit-biz-u-3379243)
Published: 2026-07-20T08:00:00+00:00
Episode link: https://jillcolemanfitbizu.libsyn.com/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales
Audio file: https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_627_mixdown.mp3?dest-id=2456666
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JSON: https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-627-6-ways-to-build-trust-faster-and-make-more-sales
Duration seconds: 2037

## Resource

Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include increasing touch points with your audience; using storytelling to build genuine connection; "going against your pitch" by being brutally honest even when it costs you a sale; exposing an "us versus them" dynamic by calling out problematic industry practices; creating "model of the world" content that positions you as an authority; and adopting an "abundance sell" mindset that signals you don't desperately need the sale. Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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## Transcript

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