# FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge

Page: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge
Text version: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge.md
Podcast: [Fit Biz U](https://stenobird.com/podcast/fit-biz-u-3379243)
Published: 2026-06-08T08:00:00+00:00
Episode link: https://jillcolemanfitbizu.libsyn.com/fbu-616-the-5-content-types-im-using-in-my-30-day-reels-challenge
Audio file: https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_616_mixdown.mp3?dest-id=2456666
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JSON: https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-616-the-5-content-types-i-m-using-in-my-30-day-reels-challenge
Duration seconds: 1591

## Resource

Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five content types are Reach (polarizing or opinionated content designed to attract new followers), Relatable (storytelling, memes, and day-in-the-life content that builds connection with your ideal audience), Results (educational, solution-based content that showcases your expertise), Revenue (direct sales content including testimonials, calls to action, and offer promotion), and Repurposed (recycled or podcast-clipped content for lower-effort days). Jill walks through how she maps out her monthly content calendar using a simple notes app, reverse-engineering around launches, scheduled events, and a weekly cadence of one post per content type. By embracing imperfection and consistency over perfection, you can get faster at content creation, overcome perfectionism, and stay visible even on low-energy days. Join James Wedmore's FREE Business Breakthrough Experience here! Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution

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## Transcript

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