# FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans

Page: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans
Text version: https://stenobird.com/podcast/fit-biz-u-3379243/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans.md
Podcast: [Fit Biz U](https://stenobird.com/podcast/fit-biz-u-3379243)
Published: 2026-05-20T08:00:00+00:00
Episode link: https://jillcolemanfitbizu.libsyn.com/fbu-611-4-tweaks-ive-made-to-my-email-marketing-to-accommodate-shorter-attention-spans
Audio file: https://traffic.libsyn.com/secure/jillcolemanfitbizu/FBU_611_mixdown.mp3?dest-id=2456666
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JSON: https://stenobird.com/v1/public/podcasts/fit-biz-u-3379243/episodes/fbu-611-4-tweaks-i-ve-made-to-my-email-marketing-to-accommodate-shorter-attention-spans
Duration seconds: 1251

## Resource

Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point. Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/ Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/ Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same. Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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## Transcript

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