# Episode 42: Brian Mermelstein - From Campus Coverage to Media Entrepreneur

Page: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-42-brian-mermelstein-from-campus-coverage-to-media-entrepreneur
Text version: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-42-brian-mermelstein-from-campus-coverage-to-media-entrepreneur.md
Podcast: [First Rodeo Radio](https://stenobird.com/podcast/first-rodeo-radio-7022295)
Published: 2026-06-16T11:33:28+00:00
Episode link: https://www.firstrodeoracing.com/podcast/episode-28-jonathan-rapp-twin-sports-racing-from-the-craps-table-at-18-to-winning-stakes-races-7mcyt-w8skh-mzw9d-chtk7-d2bz2-ekz26-f78f5-62djg-xxcx9-x8ykm-ezp4c-jcwjn-2sdet-hmp5x
Audio file: https://static1.squarespace.com/static/6503a88b0ea1501409c6eac1/t/6a31341e1dfef03d800d0537/1782267822826/riverside_magic_episode_matthew_s_studio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/first-rodeo-radio-7022295/episodes/episode-42-brian-mermelstein-from-campus-coverage-to-media-entrepreneur
Duration seconds: 3259

## Resource

Enjoy this conversation with Brian Mermelstein Brian takes us from his first sideline pass to his first contract after starting his own media company, BM Media. Follow Brian on Instagram @mermel213 ------------------- Interested in chasing firsts yourself? Check our firstrodeoracing.com to see how you can do that on and off the track with First Rodeo Racing ---------------- Most companies kill their best growth channels by scaling too fast. But what if the secret to building a thriving media presence and engaging fans is simpler—and more human—than you think? In this episode, Brian Mermelstein, a creative storyteller whose journey started with high school broadcasting dreams, shares how he's transforming the world of horse racing from the inside out. You'll discover how Brian's experience in live content, storytelling, and sports media is fueling his mission to make horse racing more accessible, relatable, and exciting for casual fans. From his innovative social media strategies to capturing the raw, emotional moments at iconic race tracks, Brian reveals the secrets behind crafting compelling stories that resonate deeply—and turn everyday spectators into lifelong enthusiasts. We break down: The importance of telling human stories that transcend sport How to simplify the racing experience to attract new audiences Practical ideas for making race days feel like other major sporting events The power of authenticity, community, and strategic content in growing fandom Why understanding your audience's interaction with content is crucial for engagement This episode isn't just about entertainment—it’s a blueprint for sports and media entrepreneurs eager to rethink fan experience, boost participation, and build a sport that thrives beyond its die-hard base. If you're passionate…

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