# Episode 23: FRR Roundtable - Sales Behind the Scenes, Lessons Learned, Q4 2025 Preview (Brian Mills, Nick DeMartino, Matt Scull)

Page: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-23-frr-roundtable-sales-behind-the-scenes-lessons-learned-q4-2025-preview-brian-mills-nick-demartino-matt-scull
Text version: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-23-frr-roundtable-sales-behind-the-scenes-lessons-learned-q4-2025-preview-brian-mills-nick-demartino-matt-scull.md
Podcast: [First Rodeo Radio](https://stenobird.com/podcast/first-rodeo-radio-7022295)
Published: 2025-09-23T15:23:10+00:00
Episode link: https://www.firstrodeoracing.com/podcast/episode-23-frr-roundtable-sales-behind-the-scenes-lessons-learned-q4-2025-preview-brian-mills-nick-demartino-matt-scull
Audio file: https://static1.squarespace.com/static/6503a88b0ea1501409c6eac1/t/68d2bacdeac73428eda15427/1758640866939/riverside_brian%2C_nick%2C+matthew+_+sep+23%2C+2025+001_matthew_s_studio.mp3
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Duration seconds: 2208

## Resource

In this episode of First Rodeo Radio, Matthew, Nick, and Brian discuss their experiences at the Keeneland September Sale, sharing insights on horse selection, the importance of shortlisting, and the excitement of acquiring a new horse. They reflect on their ownership journey, upcoming races, and the lessons learned throughout the process, emphasizing the highs and lows of horse racing and the importance of community and communication in the sport. Interested in owning a part of a sports franchise? Visit our site: https://www.firstrodeoracing.com/apply Or reach out directly matt@firstrodeoracing.com Instagram: @firstrodeoracing

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