# Episode 21: Shannon Castagnola (Director of Sales & Stallion Season - Airdrie Stud) -  Breeding Business Insights

Page: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-21-shannon-castagnola-director-of-sales-stallion-season-airdrie-stud-breeding-business-insights
Text version: https://stenobird.com/podcast/first-rodeo-radio-7022295/episode-21-shannon-castagnola-director-of-sales-stallion-season-airdrie-stud-breeding-business-insights.md
Podcast: [First Rodeo Radio](https://stenobird.com/podcast/first-rodeo-radio-7022295)
Published: 2025-07-31T12:41:27+00:00
Episode link: https://www.firstrodeoracing.com/podcast/episode-21-shannon-castagnola-director-of-sales-amp-stallion-season-airdrie-stud-breeding-business-insights
Audio file: https://static1.squarespace.com/static/6503a88b0ea1501409c6eac1/t/688b63749fbc474bff274f56/1753965451399/riverside_shannon_%26+matthew+_+jul+31%2C+2025+001_matthew_s_studio.mp3
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Duration seconds: 2983

## Resource

In this episode of First Rodeo Radio, Matthew Scull interviews Shannon Castagnola, the Director of Sales and Stallion Seasons at Airdrie Stud. Shannon shares her journey into the horse industry, her experiences in sales, and the intricacies of evaluating mares and stallions. The conversation delves into the evolution of horse sales, the importance of breeding strategies, and the future of horse racing. Shannon emphasizes the love of the horse as the core of the industry and discusses the need for biological diversity in breeding practices. Interested in owning a part of a sports franchise? Visit our site: https://www.firstrodeoracing.com/apply Or reach out directly matt@firstrodeoracing.com Instagram: @firstrodeoracing

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## Transcript

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