# Part 2: Curefoods' Ankit Nagori on why Indians only eat healthy Monday to Thursday, focusing on brand over scale, and what drives him now

Page: https://stenobird.com/podcast/first-principles-5628315/part-2-curefoods-ankit-nagori-on-why-indians-only-eat-healthy-monday-to-thursday-focusing-on-brand-over-scale-and-what-drives-him-now
Text version: https://stenobird.com/podcast/first-principles-5628315/part-2-curefoods-ankit-nagori-on-why-indians-only-eat-healthy-monday-to-thursday-focusing-on-brand-over-scale-and-what-drives-him-now.md
Podcast: [First Principles](https://stenobird.com/podcast/first-principles-5628315)
Published: 2026-03-30T00:30:00+00:00
Episode link: https://share.transistor.fm/s/378833cb
Audio file: https://media.transistor.fm/378833cb/95c10abb.mp3
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Duration seconds: 3796

## Resource

Check out our corporate subscription plan: https://the-ken.com/corporate-teams/?utm_source=podcast&utm_medium=podcast&utm_campaign=corporate-subscriptions Welcome back to First Principles . This is Part 2 of our full conversation with Ankit Nagori, founder and CEO of Curefoods. If you have not listened to Part 1, go back and start there. In this half, the conversation slows down a little and gets even more interesting. Ankit has strong opinions about why healthy food will always lose to biryani on a Friday night, what building a brand people actually love looks like, and what a Unilever of foods means to him. He is also candid about how he hires, how he spends his Sundays with his son, and what drives him beyond the business. _________ This episode was produced by Uddantika Kashyap and mixed and mastered by Rajiv CN. Write to us at fp@the-ken.com with your feedback, suggestions, and guests you would want to see on First Principles. If you enjoyed this episode, please help us spread the word by sharing and gifting it to your friends and family.

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