# Part 1: Curefoods' Ankit Nagori on cold emailing his way into Flipkart, designing for talent density, and surviving a pandemic on 2 crores a month Page: https://stenobird.com/podcast/first-principles-5628315/part-1-curefoods-ankit-nagori-on-cold-emailing-his-way-into-flipkart-designing-for-talent-density-and-surviving-a-pandemic-on-2-crores-a-month Text version: https://stenobird.com/podcast/first-principles-5628315/part-1-curefoods-ankit-nagori-on-cold-emailing-his-way-into-flipkart-designing-for-talent-density-and-surviving-a-pandemic-on-2-crores-a-month.md Podcast: [First Principles](https://stenobird.com/podcast/first-principles-5628315) Published: 2026-03-23T00:30:00+00:00 Episode link: https://share.transistor.fm/s/eb01ebe6 Audio file: https://media.transistor.fm/eb01ebe6/b482cffa.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/first-principles-5628315/episodes/part-1-curefoods-ankit-nagori-on-cold-emailing-his-way-into-flipkart-designing-for-talent-density-and-surviving-a-pandemic-on-2-crores-a-month Duration seconds: 3216 ## Resource Check out our corporate subscription plan: https://the-ken.com/corporate-teams/?utm_source=podcast&utm_medium=podcast&utm_campaign=corporate-subscriptions Welcome to First Principles . This is Part 1 of our full conversation with Ankit Nagori, founder and CEO of Curefoods. Ankit joined Flipkart as the 22nd employee after cold emailing its founders at a book fair with almost no relevant experience and within six years he was Chief Business Officer. He then co-founded Cult with Mukesh Bansal, built it into one of India's most recognised fitness brands, and spun out Curefoods in the middle of a pandemic when the business was down to 2 crores a month. In this half, Rohin and Ankit get into what those Flipkart years really felt like, what talent density means and whether you can actually design for it, and how Curefoods found its footing when everything was falling apart. ________ This episode was produced by Uddantika Kashyap and mixed and mastered by Rajiv CN. Write to us at fp@the-ken.com with your feedback, suggestions, and guests you would want to see on First Principles. If you enjoyed this episode, please help us spread the word by sharing and gifting it to your friends and family. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/first-principles-5628315/episodes/part-1-curefoods-ankit-nagori-on-cold-emailing-his-way-into-flipkart-designing-for-talent-density-and-surviving-a-pandemic-on-2-crores-a-month/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/first-principles-5628315/part-1-curefoods-ankit-nagori-on-cold-emailing-his-way-into-flipkart-designing-for-talent-density-and-surviving-a-pandemic-on-2-crores-a-month.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.