# Why is Nike So Disconnected?

Page: https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667/why-is-nike-so-disconnected
Text version: https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667/why-is-nike-so-disconnected.md
Podcast: [Fire Footwear: Sneakers Talk (with Matt Frates)](https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667)
Published: 2026-07-01T19:00:00+00:00
Episode link: https://firefootwearpod.captivate.fm/episode/why-is-nike-so-disconnected
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/dd444351-4f4c-4154-b499-e337d6bcc73a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fire-footwear-sneakers-talk-with-matt-frates-5942667/episodes/why-is-nike-so-disconnected
Duration seconds: 1008

## Resource

In what feels like a thriving era for sneakers, Nike seems a bit out touch. Sure, they lead in terms of sales and money on a global level, but where are they on the streets? Where are they with the culture? Matt discusses. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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## Transcript

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