# Diluted Sneaker History

Page: https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667/diluted-sneaker-history
Text version: https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667/diluted-sneaker-history.md
Podcast: [Fire Footwear: Sneakers Talk (with Matt Frates)](https://stenobird.com/podcast/fire-footwear-sneakers-talk-with-matt-frates-5942667)
Published: 2025-07-28T12:40:00+00:00
Episode link: https://firefootwearpod.captivate.fm/episode/diluted-sneaker-history
Audio file: https://pdcn.co/e/op3.dev/e/episodes.captivate.fm/episode/7cf02a97-8401-44a2-b1eb-a18282dea9f9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fire-footwear-sneakers-talk-with-matt-frates-5942667/episodes/diluted-sneaker-history
Duration seconds: 999

## Resource

Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter? --- Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes released on Tuesdays. Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattyicemedia@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podcorn - https://podcorn.com/privacy

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## Transcript

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